ROC The Day 2021

This year, Genesee Country Village & Museum (GCV&M), The Landmark Society of Western New York, and Rochester Housing Development Fund Corporation are celebrating ROC the Day with a series of virtual events. Our nonprofit organizations play a unique role in preserving our region’s diverse housing stock while creating other critical community impacts.

On three Mondays in November, each organization will host a virtual tour followed by a short trivia challenge and raffle! Registering and attending each tour gets you two raffle entries per event. Prizes include gift cards for Mayer Hardware, Happy Earth Tea, and Living Roots Wine & Co.; a family membership, tickets, and guidebook to GCV&M; tickets to an upcoming Landmark House & Garden Tour, and more!    

Make it a happy hour! Living Roots is offering 10% off bottles of wine from November 10th-29th, so you can grab a bottle to go and enjoy it during the virtual tours.

What is ROC the Day?

ROC the Day is a 24-hour, online event that gives people in our community an opportunity to support all of the not-for-profit organizations doing great work in the nine-county Greater Rochester area. People will visit, a secure online giving platform, to make a gift. All ROC the Day gifts will help local people and organizations.


Virtual Tour Schedule

Monday, November 15th | 5:30-6:30pm
Rochester Housing Development Fund Corporation

109 Randolph Street is located in the Group 14621 neighborhood, and was originally built in 1915. There are beautifully refinished hardwood trims, staircases and floors throughout the house. This home has French doors leading to the dining room, where you’ll find a bay window. It has an all new kitchen and all new full bathroom. There is new drywall and fresh paint in all rooms in the house. It has a covered front porch and a detached 2 car garage. Fresh exterior paint, all new gutters and a new asphalt driveway complete the beautiful exterior.

Monday, November 22nd | 5:30-6:30pm
Landmark Society of Western New York

Landmark will be taking you inside an exceptional Tudor Revival house in Irondequoit.  Owner Christopher Brandt is a member of the Board of Trustees of the Landmark Society and a Project Architect at Bero Architecture. He and his wife are painstakingly restoring every inch of their 1928 Master Model Home, with no detail left unattended. You’ll get a tour of the recently completed time capsule kitchen, complete with vintage appliances, restored scored plaster walls, new linoleum tile floor, salvaged light fixture, and original wood cabinetry!

Monday, November 29th | 5:30-6:30pm
Genesee Country Village & Museum

Join GCV&M for a behind-the-scenes look at how some of our historic homes made it to the Museum from 11 different counties! Taken apart, hauled on trucks, reassembled like puzzles – hear these incredible stories and learn a bit about the history of our Museum with Curator of Collections, Peter Wisbey.

Thank you to our partners!