#NYPresConf Session of the Week


One of the primary goals of the 2014 Conference is to expand the traditional definitions of preservation and to reach new audiences by challenging some of the common misconceptions about the field. We also want to continue to engage new audiences who have a latent interest in preservation and revitalization but who may not identify themselves as “preservationists” per se. We want to know what preservation means to you and what it could mean to others who are working to better their communities. Leading up to the Conference we’re featuring a Session of the Week to highlight one of our many sessions that are helping to broaden the definition of the field of preservation.

This week’s featured session is Promote-Sustain-Preserve Our Regional Economy One Main Street At A Time.

The session will be led by:

389743_590148827668453_130623417_nRoxanne Kise has over thirty years of diverse experience in program development, promotion, communication, volunteer coordination, and municipal leadership that allows her to bring an outside of the box look at community development.

For the past two and half years, she has served as the Western Erie Canal Alliance Main Street Regional Coordinator/ Executive Director.  There she had developed coalitions and new partnerships that will enable Western Erie Canal Alliance to move Main Streets in the Western Erie Canal Heritage Corridor and the surrounding communities on a path to economic and cultural prosperity and sustainability.

Roxanne is a graduate of SUNY Morrisville.

Beth Kravetz has over 12 years of experience in the marketing and communication field.  She currently operates as a freelance marketing professional assisting her clients with their marketing strategy, branding, public relations and social media initiatives.  She also serves on the Board of Directors for Habitat for Humanity of Ontario County.

Ms. Kravetz is the project manager for the Western Erie Canal Alliance, assisting the Board of Directors and Main Street Executive Directors with the development and execution of their marketing plan that promotes the organization’s position as a conduit and partner to regional communities.

She received her B.A. from St. John Fisher College and her M.A. from the University of Phoenix.

lockport main streetHeather Peck is the program manager for Lockport Main St, Inc. – a not-for-profit agency that has been charged with promoting the city of Lockport, attracting new businesses to its downtown, and providing support to existing businesses.

A former college administrator and Red Cross official, Ms. Peck brings experience from both the not-for-profit and private sectors to the organization.  Previously serving as director of public relations and fund development for the Utica, N.Y. Chapter of the American Red Cross, Ms. Peck oversaw communications operations during relief efforts in Alabama and the Florida panhandle following Hurricanes Katrina and Rita.  She later administered a concurrent-enrollment program providing college-level classes to high school students in more than 20 school districts in Upstate New York.

She holds a master’s degree in communication from the University of Colorado, and completed her undergraduate studies at SUNY Binghamton.

albionKatelin Olson– The former Executive Director of the  Albion Main Street Alliance (2009-2013), Katelin is a historic preservationist focused on partnering building owners with economic development resources.  Katelin has a M.A. in Historic Preservation Planning from Cornell University, and is currently pursuing a Ph.D. at Cornell in the Department of City and Regional Planning.

lyonsmainstreetprogramJoan Delaro joined the Lyons Main Street Program, Inc. in July, 2013 as Program Manager.  Prior to this position Joan worked as Project Manager for the Western Erie Canal Alliance.  She visited the communities along the Erie Canal through the counties of Wayne, Monroe, Orleans, Niagara and Erie. Along with enjoying the small canal villages Joan gained knowledge of the historic communities, their value to our modern life and preservation of our heritage.  This position gave her experience with the National Trust Main Street Program ™.  With a background in tourism, Joan understands the importance of preservation and promotion of the whole community. As owner of Glacier Lakes Tours, a receptive tour company for the Finger Lakes Region, she leaned the ups and downs of a small business.  Joan’s experience in the business community has given her a personal insight into running a business and how important community involvement and promotion needs to be.

Main Street in Albion, NY

Western Erie Canal Alliance (WECA) recognizes ongoing Main Street and Community Development as a building block in the preservation of New York State’s unique historic landscape.

A boat on the Erie Canal in Clyde, NY.
A boat on the Erie Canal in Clyde, NY.

Healthy communities revolve around healthy main streets and encourage preservation of their historic assets as an integral part of their economic development.

The Palace Theatre, Lockport, NY

WECA will give an overview of key strategies for communities to develop healthy Main Streets through historic preservation/revitalization, grass roots organization and participation, progressive economic sustainability and strategic regional and community marketing.

The Erie Canal sets New York State, especially Western New York, apart with its unique history and geographic footprint. It is a resource that is helping to redefine preservation and serves as an enormous catalyst for revitalization. This session would be great for municipal leaders of all communities (not just Canal towns!), small business owners, civic activists, or tourism professionals.

>>Click here to register for the Conference now at special early bird pricing until April 1st!

>>Click here to learn about other exciting session offerings.

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#NYPresConf Session of the Week