#NYPresConf Session of the Week

The 2014 Statewide Preservation Conference theme is: FILL IN THE BLANK: Defining Preservation, A New York Statewide Conference. Join us in Rochester as we seek to expand the traditional definitions of preservation and to reach new audiences by challenging some of the common misconceptions about the field. We want to know what preservation means to you and what it could mean to others who are working to better their communities. So, join us in April to help Fill in the Blank.

Leading up to the Conference we’re featuring a Session of the Week to highlight one of our many sessions that are helping to broaden the definition of the field of preservation.

In celebration of the launch of our Young Urban Preservationists (YUP) group this week we are featuring a session from some fellow YUPs- Dana Saylor-Furman, Old Time Roots, Meagan Baco, HistPres.com and Benjamin Woelk- Co-Producer/Director of Slow Road Travel and their presentation Sneaky Preservation: Making Advocates through Emotional Experiences with Place.

Photo courtesy of John Carocci

Photo courtesy of John Carocci

Too often, preservationists face an uphill battle against unsympathetic government, new build-centric developers, and large organizations that don’t understand how historic buildings can fit into their portfolio of projects. What this requires is an engaged public, ready willing and able to stand firm for what is right and economically beneficial. However, if we can’t get people off their couch and out into the real world (Facebook slacktivism doesn’t count!), how can we make change?

Christa Glennie Seychew for Buffalo Spree Magazine

Christa Glennie Seychew for Buffalo Spree Magazine

This presentation will include success stories in engaging people in place through “sneaky preservation.” Much of the talk is inspired by lead presenter Dana Saylor’s experience as Event Planner for CITY of NIGHT at Buffalo’s grain elevators, where she realized the potential to change people’s mind about place by giving them an emotional or sentimental experience-based connection.

2014 City of Night event banner designed by Jon Furman

2014 City of Night event banner designed by Jon Furman

In Dana’s words:

Photo courtesy Dana Saylor-Furman

Photo courtesy Dana Saylor-Furman

I have learned a great deal about preservation through trying to save a building (that was ultimately demolished) and then, thoroughly demoralized, by avoiding preservation (by throwing a giant art party at Buffalo’s historic grain elevators). It was this avoidance that brought me full circle- to realize that my event, CITY of NIGHT, as it enters its third year, has transformed people and place, which is exactly the point of preservation, and good urbanism. Today, the relevance of the preservation movement is at stake; we must better learn how it can engage communities in new ways. This can be done by observing the successful work of people in cities, towns and rural areas, no matter how it is branded, and applying their lessons to what we all do.

This session is perfect for anyone with enthusiasm and passion for their community and its historic resources. Be prepared to discover outside-the-box ideas and inspiration for sharing your love of preservation and raising awareness throughout your community!

>>Click here to register now!

>>Click here to learn about other exciting session offerings.

>>Click here to read up on our other #NYPresConf sessions of the week.

Feeling social? Stay up to date on Conference happenings and share your thoughts using the hashtag #NYPresConf on Facebook and Twitter.

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#NYPresConf Session of the Week

The 2014 Statewide Preservation Conference theme is: FILL IN THE BLANK: Defining Preservation, A New York Statewide Conference. Join us in Rochester as we seek to expand the traditional definitions of preservation and to reach new audiences by challenging some of the common misconceptions about the field. We want to know what preservation means to you and what it could mean to others who are working to better their communities. So, join us in April to help Fill in the Blank.

Leading up to the Conference we’re featuring a Session of the Week to highlight one of our many sessions that are helping to broaden the definition of the field of preservation.

This week we’re featuring a brand new addition to the Preservation Conference for 2014; Saturday Field Sessions! Now get more great speakers for one price, plus exclusive tour opportunities. If you can’t join us for the Conference on Friday April 25th, you can still purchase a Saturday only ticket for only $45, which includes your choice of Field Sessions and our esteemed Breakfast Speaker, Ed McMahon on The Dollars and Sense of Preserving Community Character.

Renowned author and authority on sustainable development, Ed McMahon, will describe how communities can protect their most valuable assets—the vibrant downtowns, historic buildings, landscapes, and viewsheds that contribute to the historic character that attracts visitors, residents, and investors alike. The “Dollars and Sense of Preserving Community Character” will address downtowns and the transformation of the strip, and include how communities can grow without destroying their unique character. His talk will touch on historic preservation, new design, green space, community gateways and how small towns can be successful in a rapidly changing world.

After breakfast it’s time to head out into the city for your chosen field sessions. Here’s a taste of what you could experience firsthand!

Embracing Mid-Century Modern – Adaptive Re-Use of a 1960s Downtown Commercial Building, with Bero Architecture’s Katie Eggers Comeau and John Page
This session is a case study highlighting the successful adaptive reuse of the Central Trust Building.

Photo Credit Bero Architecture, PLLC

The project began with a long-vacant office/bank building and a development team with a vision of rehabilitating it using rehabilitation tax credits – despite the fact that SHPO was initially not convinced this unassuming Mid-Century Modern building was eligible for the National Register.

44 Exchange apt 502 living area overview

Photo Credit Bero Architecture, PLLC

Participants will tour the public spaces and a private apartment as the presenters describe how the development team, architects, and SHPO worked together to find solutions to ensure successful completion of the project.

Creating Sustainable Identity: The GardenAerial Project, with Michael A. Philipson, Benjamin Woelk, Maranne McDade Clay of Friends of the GardenAerial, and Christopher Brandt of Bero Architecture, PLLC
The city of Rochester is at a crossroads. The old positioning of the city is based on outmoded models of large corporate entities determining future paths. New positioning will require a re-thinking of Rochester itself and how we might get there through a change in perspective.

Photo Credit Friends of the GardenAerial

Photo Credit Friends of the GardenAerial

Friends of the GardenAerial (FoGA) will detail the varied work involved in the early stage implementation of the envisioning, fundraising, preservation, and development of partnerships that have led to the Friends of the GardenAerial’s early success in reclaiming public use and access of the High Falls Heritage Area, an urban historic cultural landscape in downtown Rochester, New York.

Planning the Future of a Historic Landscape: The Master Plan for Genesee Valley Park West, with Zakery D. Steele of Bayer Landscape Architecture, PLLC and Katie Eggers Comeau of Bero Architecture, PLLC
Frederick Law Olmsted declared the land that would become Genesee Valley Park an “almost ideal” pastoral park site – yet the factors that made the land appealing also made it a desirable location for later incompatible development.

Genesee Valley Park West Master Plan

This session will present the master plan process currently underway in Genesee Valley Park West as a case study in balancing historic integrity with modern needs of a regional-scale recreation park.

Genesee Valley Park West Master Plan

The case study provides an example of how Olmsted’s legacy is faring in present-day Rochester, and how Olmsted’s broad-minded principles can continue to provide inspiration in addressing today’s challenges.

Case Study: How to Create and Develop a Historic Building, with Peter R. Wehner and Christopher Montante of Passero Associates, and preservation consultant, Saralinda Hooker
This session will demonstrate how to take an old building and create a historically correct development project.  The Bridge Square project will be used as an example project and will review the process and lessons learned.

Photo Courtesy Don Corcoran Photography

Photo Courtesy Don Corcoran Photography

Bridge Square is an urban redevelopment project into a mixed use commercial building.  Issues discussed and topics covered will include: finding the right development mix; how to sensitively design a historic rehab project; hiring the right consultants; the SHPO approval process; tax credit financing options; dealing with IDA’s; and NYSERDA rebates and dealing with the consolidated funding application. Best of all, participants will enjoy a behind-the-scenes tour of this unique and exciting rehab project in downtown Rochester.

A Slice of the Wedge: Revitalizing Rochester’s South Wedge Neighborhood, with Robert Boyd
This session will literally walk participants through the revitalization of Rochester’s eclectic South Wedge neighborhood.

Rochester_SouthAve_03-17-2011_10Participants will see firsthand how streetscape improvements, public art, historic rehab, sensitive modern infill, the investment of local businesses, and the involvement of an active and engaged citizenry, have combined to fuel the recent and ongoing revitalization of one of Rochester’s most sought-after neighborhoods. Participants will also see how these elements have created a unique sense of place and identify for the South Wedge, making it an appealing and economically viable neighborhood.

We hope you can join us on Saturday April 25, especially if you are not able to attend the full Conference on Friday, for this exciting day of speakers and field sessions!

>>Click here to register now!

>>Click here to learn about other exciting session offerings.

Feeling social? Stay up to date on Conference happenings and share your thoughts using the hashtag #NYPresConf on Facebook and Twitter.

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#NYPresConf Session of the Week

One of the primary goals of the 2014 Conference is to expand the traditional definitions of preservation and to reach new audiences by challenging some of the common misconceptions about the field. We also want to continue to engage new audiences who have a latent interest in preservation and revitalization but who may not identify themselves as “preservationists” per se. We want to know what preservation means to you and what it could mean to others who are working to better their communities. Leading up to the Conference we’re featuring a Session of the Week to highlight one of our many sessions that are helping to broaden the definition of the field of preservation.

This week’s featured session is Promote-Sustain-Preserve Our Regional Economy One Main Street At A Time.

The session will be led by:
WECA_NoAdress_Sml1309443091

389743_590148827668453_130623417_nRoxanne Kise has over thirty years of diverse experience in program development, promotion, communication, volunteer coordination, and municipal leadership that allows her to bring an outside of the box look at community development.

For the past two and half years, she has served as the Western Erie Canal Alliance Main Street Regional Coordinator/ Executive Director.  There she had developed coalitions and new partnerships that will enable Western Erie Canal Alliance to move Main Streets in the Western Erie Canal Heritage Corridor and the surrounding communities on a path to economic and cultural prosperity and sustainability.

Roxanne is a graduate of SUNY Morrisville.

Beth Kravetz has over 12 years of experience in the marketing and communication field.  She currently operates as a freelance marketing professional assisting her clients with their marketing strategy, branding, public relations and social media initiatives.  She also serves on the Board of Directors for Habitat for Humanity of Ontario County.

Ms. Kravetz is the project manager for the Western Erie Canal Alliance, assisting the Board of Directors and Main Street Executive Directors with the development and execution of their marketing plan that promotes the organization’s position as a conduit and partner to regional communities.

She received her B.A. from St. John Fisher College and her M.A. from the University of Phoenix.

lockport main streetHeather Peck is the program manager for Lockport Main St, Inc. – a not-for-profit agency that has been charged with promoting the city of Lockport, attracting new businesses to its downtown, and providing support to existing businesses.

A former college administrator and Red Cross official, Ms. Peck brings experience from both the not-for-profit and private sectors to the organization.  Previously serving as director of public relations and fund development for the Utica, N.Y. Chapter of the American Red Cross, Ms. Peck oversaw communications operations during relief efforts in Alabama and the Florida panhandle following Hurricanes Katrina and Rita.  She later administered a concurrent-enrollment program providing college-level classes to high school students in more than 20 school districts in Upstate New York.

She holds a master’s degree in communication from the University of Colorado, and completed her undergraduate studies at SUNY Binghamton.

albionKatelin Olson- The former Executive Director of the  Albion Main Street Alliance (2009-2013), Katelin is a historic preservationist focused on partnering building owners with economic development resources.  Katelin has a M.A. in Historic Preservation Planning from Cornell University, and is currently pursuing a Ph.D. at Cornell in the Department of City and Regional Planning.

lyonsmainstreetprogramJoan Delaro joined the Lyons Main Street Program, Inc. in July, 2013 as Program Manager.  Prior to this position Joan worked as Project Manager for the Western Erie Canal Alliance.  She visited the communities along the Erie Canal through the counties of Wayne, Monroe, Orleans, Niagara and Erie. Along with enjoying the small canal villages Joan gained knowledge of the historic communities, their value to our modern life and preservation of our heritage.  This position gave her experience with the National Trust Main Street Program ™.  With a background in tourism, Joan understands the importance of preservation and promotion of the whole community. As owner of Glacier Lakes Tours, a receptive tour company for the Finger Lakes Region, she leaned the ups and downs of a small business.  Joan’s experience in the business community has given her a personal insight into running a business and how important community involvement and promotion needs to be.

IMG_20130617_121052_383

Main Street in Albion, NY

Western Erie Canal Alliance (WECA) recognizes ongoing Main Street and Community Development as a building block in the preservation of New York State’s unique historic landscape.

A boat on the Erie Canal in Clyde, NY.

A boat on the Erie Canal in Clyde, NY.

Healthy communities revolve around healthy main streets and encourage preservation of their historic assets as an integral part of their economic development.

The Palace Theatre, Lockport, NY

WECA will give an overview of key strategies for communities to develop healthy Main Streets through historic preservation/revitalization, grass roots organization and participation, progressive economic sustainability and strategic regional and community marketing.

The Erie Canal sets New York State, especially Western New York, apart with its unique history and geographic footprint. It is a resource that is helping to redefine preservation and serves as an enormous catalyst for revitalization. This session would be great for municipal leaders of all communities (not just Canal towns!), small business owners, civic activists, or tourism professionals.

>>Click here to register for the Conference now at special early bird pricing until April 1st!

>>Click here to learn about other exciting session offerings.

Feeling social? Stay up to date on Conference happenings and share your thoughts using the hashtag #NYPresConf on Facebook and Twitter.

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Support the 2013 Annual Fund!

annual fund post

Landmark Society staff pose with members of the Pennsylvania Yankee Theatre Company in front of the Sampson Theatre in Penn Yan, one of the 2013 Five to Revive.


The many celebrations that marked our 75th anniversary during 2012 and 2013 were exciting, but for those of us who love preservation work and the people who support these projects, the fun is just beginning.

We have benefited from the generosity of our members, our donors, and the general public who have embraced our programs, old and new. The milestone of our 75th anniversary offered us a unique opportunity to showcase your favorite programs in a different light and introduce new initiatives with partners from across our nine-county service area. We are proud to be considered the subject-matter experts on preservation in Western New York, but we are equally pleased to be valued for our ability to work in revitalizing neighborhoods and small communities, and to play a part in teaching the next generation about adaptive reuse.

The work of The Landmark Society of Western New York reflects the interests and demands of the communities that we serve and our members who are committed to our mission. We value your confidence in us and we need your ongoing support, not only through membership dollars, but also through contributions to the Annual Fund. Both funding sources are critical to furthering the work we all embrace. We stand on the shoulders of our members and donors over the last 75 years.

>>Please help us build on their vision by making a gift to this year’s Annual Fund.

>>Click here for more information about the Sampson Theatre in Penn Yan and the 2013 Five to Revive program.

Greentopia is back!

The Greentopia fest is back this year as Greentopia | ECOFEST. Running from Saturday, September 15th through Sunday, September 16th, Greentopia | ECOFEST is your one-stop destination for all things green. The same folks are also bringing you other great programs throughout the week, through Greentopia | INNOVATION, Greentopia | FILM, and Greentopia | MUSIC.

So what does preservation have to do with sustainability and Greentopia? Preservation is about reusing our existing resources (whether they be buildings, open space, parks, bridges), reinvesting in our historic neighborhoods (rural villages, urban neighborhoods, and downtown cores), and planning for smart growth. All of these principles are critical components of sustainability. Without using our existing resources creatively and wisely, without attracting people to our more dense and walkable communities, we simply cannot become a sustainable society.

You can learn more about the intersections of preservation, sustainability, and community at many Greentopia events this year. Below are just a few highlights. Be sure to check the official Greentopia website for details.

  • Greentopia | FILM presents Detropia, the story of a Motor City run out of gas.
    Thanks to auto-industry downsizing and other factors, Detroit is now a poster child for urban decay, with whole neighborhoods abandoned – but hope, determination and innovation among resilient residents suggest pathways to renewal and, just maybe, brighter days ahead.
    Wednesday, September 12, 6 p.m., The Little
    Thursday, September 13, 8 p.m., The Little
    >>Purchase tickets online.
  • The Greenest Building is One that Already Exists
    Wayne Goodman (Landmark Society Executive Director), Katie Comeau (Bero Architecture), & Paul Minor (architect)
    How does preservation fit in with overall sustainability?  Preservation is the original recycling!
    Sunday, September 16, 2-2:30 p.m., Centers at High Falls, Seneca Room
  • Preservation
    Andrew Meier (Historic building owner and Mayor, Village of Medina)
    Saturday, September 15, 4:30-4:45 p.m., Centers at High Falls, Atrium

If you missed it last time around, check out our Greentopia post from last year: Preservation & Sustainability–Resources You Can Use.

Preservation & Sustainability–Resources You Can Use

Digg!

High Falls, Rochester NY

This weekend, The Landmark Society will be joining over 40 other organizations, businesses, and agencies as a vendor at the Greentopia Festival in High Falls. You might wonder, what is the purpose of this Greentopia and how does it possibly relate to The Landmark Society and historic preservation? First, the event itself is designed to celebrate the green movement, showcase what the region is doing to contribute to the movement, and open up a discussion about what sustainability and “green” really mean.

Genesee Valley Park, Rochester NY

That’s where we come in. Although preservation isn’t usually the first thing that leaps to most peoples minds’ when they hear the words “green” or “sustainable,” reusing our existing building stock, preserving our historic landscapes and rural spaces, and reinvesting in our urban centers and rural villages are all examples of recycling on a large scale. And, of course, there are added environmental benefits to preservation–most historic neighborhoods are walkable, older buildings were built to last with high quality materials, and most older buildings incorporate green features such as double-hung windows with operable upper and lower sash that allow you to maximize passive ventilation rather than blast the A/C.

Erie Canal & converted grain tower,
Pittsford NY

So come visit me this weekend at The Landmark Society’s table at Greentopia–I and other friendly Landmark Society staff will be there all weekend. I’ll be more than happy to share with you why preservation is a necessary part of ensuring the health and sustainability of our communities. Or, if you’re reading this post after Greentopia, explore some of the links below to learn more about preservation and sustainability and, more importantly, how you can help save our planet by saving our historic resources.

If you only read one thing, take a look at this article from the National Trust’s Preservation Magazine:
A Cautionary Tale–Amid our green-building boom, why neglecting the old in favor of the new just might cost us dearly. By Wayne Curtis.

From us, The Landmark Society:
8 reasons why preservation is an environmentally friendly activity
The Greenest Building – display board from Greentopia
Embodied Energy – display board from Greentopia
Preservation Tips – display board from Greentopia

From CITY Newspaper:
Closing the door on vinyl windows

From the National Trust for Historic Preservation:
Sustainability & Historic Preservation
Weatherization Guide
Window Know-How: A Guide to Going Green
Historic Wood Windows Tip Sheet
Energy Efficient Strategies – Cold Climates
Energy Efficient Strategies – Main Street

From the NY State Historic Preservation Office:
Weatherization Toolkit

From Old House Journal:
Weatherstripping 101 (the print version of this article has more helpful photos and inserts)

The Greenest Building – This website calculates the amount of embodied energy contained in an existing building and the amount of energy required to demolish a building. You can even convert those numbers into gallons of gasoline.

Caitlin Meives is Preservation Planner with The Landmark Society. She’ll be spending this weekend celebrating her two favorite things–the natural and the historic built environments.

How are you celebrating Earth Day?


This year is the 40th anniversary of Earth day on April 22. Have you decided what will you be doing to celebrate this memorable day. Are you going to Wegmans to grab your free reusable bag this Saturday or sewing your own bag with your kids? Planting more trees, recycling your garbage or using bio-degradable, natural cleaning supplies. Apparently all these activities seem to be such a natural way of spending your Earth Day.

Have you ever wondered how sustainable it is for our mother earth to re-use historic buildings. Save millions of kilowatts of energy by not dumping the landfill with bulldozed building wastes. This thought for some reason does not seem to be very natural, Isn’t it! Trust me! Reusing a historic building is the most sustainable act for our planet earth.

This Saturday on April 24, we at Landmark Society are celebrating the earth day by organizing its 24th annual regional preservation conference. At this conference you will learn all that is to know about reusing a historic building– enhancing main streets, how do you green your historic building, preservation case studies and strategies from your very own Wayne County, new historic tax credits and design review process.

You still have time to make your Earth Day special by attending our conference! A wonderful way to commemorate this day! We are still open for registrations! Hurry and make earth day a special day!

For more details on registration please visit

http://www.landmarksociety.org/section.html?id=1&uid=23&pageId=295

Image Source: www.earthday.org

Posted by Nimisha Thakur, preservation associate

What is really Sustainability???

Perceptions of Preservation

I was recently a part of Sustainability Symposium at Penn State University. It was a 3 hour long session where we had talks by the Director of Center of Sustainability at Penn, outstanding students who undertook sustainability efforts on campus and a question hour session. You can check them out at http://www.cfs.psu.edu/

We had long discussions about recycling paper, plastic, cans etc.. on campus, composting, using energy efficient devices, doing little things like switching off lights when going out of the building. It was an interesting session overall.

I was most appalled by the fact that in this long session, there was no mention of preservation at all. It was nowhere on their radar screens. This made me realize that how much work we have to do in this direction. When such significant issue is not a part of a leading research university’s agenda, then how can we even take it to local public and create awareness about it.

This makes me ponder what can preservationists do to tell the world that adaptively reusing a historic building is the most sustainable effort. This is sustainability! Does anyone know that just a single family home with an area of 1500 sqft has around 1050000 MBTUs of embodied energy in it? To find more such facts go to http://www.thegreenestbuilding.org/

With our 24th Annual Regional Preservation Conference at Palmyra, we are trying to unravel the myths about sustainability. To tell you exactly how reusing an old building is most sustainable. To learn more about it visit us at http://www.landmarksociety.org/section.html?id=1&uid=23&pageId=295

We look forward to having you with us on April 24′ 2010 in Palmyra. Do join us if you really want to know what is sustainability?

Image Source: www.ew.govt.nz

Posted by Nimisha Thakur, Preservation Associate