Destination Main Street

Online registration has closed. Contact Carolyn Haygood at 546-7029 x11 to inquire if spots are available.

A high-impact breakfast presentation for Rochester’s business community, local officials, developers and citizens who believe in the future of their commercial corridors and the power of locally owned, small businesses.

Jon Schallert is an internationally-recognized speaker and business expert specializing in teaching businesses and communities how to turn themselves into Consumer Destinations. Schallert speaks to thousands annually on his proprietary 14-step “Destination Business” process, which he developed over the course of nearly 30 years of working with independent business owners.

Schedule

Check-in: 7:30-8:00am
Breakfast: 8:00-8:30
Presentation: 8:30-9:30
Wrap-up & networking: 9:30-10:00

Tickets

Online registration has closed. Contact Carolyn Haygood at 546-7029 x11 to inquire if spots are available.

$35/each
Purchase your tickets below or by calling 585.546.7029 x11
Is your business interested in sponsoring a table? Contact Larry Francer (585.546.7029 x14)

This event is held in partnership with Rochester Downtown Development Corp. and the Community Design Center of Rochester.

12091_REPOSITIONING ROCHESTER EVENT.pub (Read-Only)  CDC-Rochester

 

Statewide Preservation Conference a rousing success!

We wanted to take a moment to thank everyone who helped make the New York Statewide Preservation Conference such an incredible success! Attendees joined us, and our Conference Partners, the Preservation League of New York State, Preservation Buffalo Niagara, and AIA Rochester in filling in the blank with definitions of preservation going beyond the traditional terminology throughout many different events and sessions. The conference was a wonderful mix of professionals, grassroots community activists, students and preservation enthusiasts.

Putting together the conference is a major undertaking for our office, with the entire staff involved. We all had different levels of involvement, experiences and tasks while at the conference so we wanted to gather some reflections on the weekend from a few staff members.

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Larry Francer with one of our FILL IN THE BLANK name tags encouraging attendees to write their definition of preservation.

The energy of the vibrant East End combined with the conference keynotes, sessions and parties was infectious.  The attendees glowed as they, “Filled in the Blank.”  Preservation is a joyous part of our lives.
-Larry Francer, Associate Director of Preservation

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“Sneaky Preservation” speaker, Dana Saylor-Furman

I was so excited to see such a great number of preservation colleagues and grassroots preservationists from across the state and western New York! We had great presenters, great topics, generous sponsors, and enthusiastic attendees. Like any preservation success story, the people and the place combined to create a dynamic atmosphere, full of new ideas, thoughtful debate, and even a few provocative calls to action. From sneaky preservation to rust belt revitalization; opera houses to education; urban neighborhoods to small towns—we covered it all. The range of topics really demonstrated the many benefits of preservation and the diverse audiences and communities it can serve.

It was truly an honor to have Donovan Rypkema as our keynote speaker and Ed McMahon as our Saturday Breakfast Speaker. If you consider yourself a preservationist, a planner, a community advocate and you haven’t heard what they have to say, I encourage you to start googling. If nothing else, you’ll be entertained.

I came away from the conference reinvigorated and with a renewed commitment to challenge commonly held assumptions and to push myself to constantly seek new preservation strategies.
-Caitlin Meives, Preservation Planner

Saturday speaker, Ed McMahon of the Urban Land Institute, at the newly remodeled East Ave Inn & Suites.

Saturday speaker, Ed McMahon of the Urban Land Institute, at the newly remodeled East Ave Inn & Suites.

It didn’t matter that they had been going since 7:30 or 8 a.m. That they had been to keynotes, presentations, vendor tables, etc.  By all rights they should have been exhausted.  But they stood and talked and talked with each other, with presenters, with staff. You could feel the energy buzzing off them, generated by their conference experience. It was like no one wanted to leave!
-Cindy Boyer, Director of Public Programs

Our friends from ReHouse, one of the many vendor tables set up at The Little Theatre.

Our friends from ReHouse, one of the many vendor tables set up at The Little Theatre.

It was an incredible joy to spend my entire day working for the Landmark Society; surrounded by preservationists, while catching sessions full of engaging content & interesting perspectives. We were excited by the National Trust for Historic Preservation’s National Conference social media presence and hashtag, so we wanted to try our hand. Leading up to, and throughout our conference we used the hashtag #NYPresConf on Facebook and Twitter. Check it out for more conference content- especially from speakers and attendees who were awesome posting throughout the weekend! During the Conference I decided what better day than today to create a Landmark Society Instagram, so follow us there too as we grow the account. It was a fun, new challenge for me to post as “live” as possible to our various social media outlets during sessions and events-I hope you enjoyed the updates. Let’s have even more content for next year’s #NYPresConf!

I want to reiterate Caitlin regarding our keynote and Saturday speaker, they were amazing! I especially enjoyed Ed McMahon’s talk Saturday morning and live tweeted many of his concepts with the #NYPresConf hashtag-check it out for some inspiring one-liners today.
-Anika Lindquist, Office & IT Associate

Our first Instagram photo of our Conference HQ, The Little Theatre in Downtown Rochester.

Our first Instagram photo of our Conference HQ, The Little Theatre in Downtown Rochester.

Working at Stone-Tolan Historic Site, I could not attend most of the conference. I did however attend one session on Friday morning that I enjoyed very much. I observed many people engaged in animated conversations, clearly enjoying the venue. It was a great idea to partner with The Little Theater and WXXI for our annual preservation conference.
- Beverly Gibson, Horticulturist

Thank you to all of the speakers, vendors and attendees who spent time with us for the 2014 Preservation Conference! Our enormous gratitude to our Title Sponsors Rochester Colonial and Bergmann Associates, the generous support provided by The Rochester Area Community Foundation and Daisy Marquis Jones Foundation, as well as all of the additional conference sponsors , without the support of all of these businesses and organizations this incredible event might not happen.

Partners-Sponsors

See you next year!

 

YUP Coaster Project Launch

Join YUP for our second official event at Abilene Bar & Lounge (153 Liberty Pole Way) at 6:00pm on Friday May 2nd where we’ll officially launch our new historic bar/pub coaster project, WHERE THE #&@% AM I?™. 

The coaster initiative will highlight interesting factoids and the rehab of communal gathering spaces and adapted historic spaces that have become some of the area’s favorite bars and brewpubs.

Patrons at the bars will receive a coaster with a QR code where they can access information about the transformation and reinvention of the building. Establishments currently participating include Abilene, 2 Vine, Edibles, Black Button/Rohrbach, Dinosaur BBQ and The American Hotel, in Lima, with more to come!

The first round is on us! No RSVP required, hope to see you there!

YUP Launches New Coaster Project

Abilen_beforeafter

The second official Young Urban Preservationists (YUP) event features the launch of our WHERE THE #&@% AM I?™    historic pub/bar coaster project at Abilene Bar and Lounge, 153 Liberty Pole Way in Rochester on Friday, May 2 beginning at 6 p.m.

The coaster initiative will highlight interesting factoids and the rehab of communal gathering spaces and adapted historic spaces that have become some of the area’s favorite bars and brewpubs.  “Maybe at some point these were buildings that were abandoned, neglected, left to squatters, scavengers, and the elements,” said Caitlin Meives, our Preservation Planner and fellow YUP. “Maybe they were labeled ‘eyesores’ and dismissed as a pile of bricks. But they were also reinvented—given new life by visionary entrepreneurs, investors, and local business owners. Oftentimes, their transformation has helped transform the neighborhood around them.”

Patrons at the bars will receive a coaster with a QR code where they can access information about the transformation and reinvention of the building. Establishments currently participating include Abilene, 2 Vine, Edibles, Black Button/Rohrbach, Dinosaur BBQ and The American Hotel, in Lima.

Anyone interested in preservation and community revitalization is invited to join the Young Urban Preservationists and to attend the public launch of the WHERE THE #&@% AM I?™  project at Abilene on Friday. Membership is not required for these events and there is no registration required for Friday’s event.  Plus, your first drink is on us!

 

$3.6M awarded for Eastman Dental Dispensary redevelopment

Eastman Dental Dispensary [photo courtesy Richard Margolis]

Eastman Dental Dispensary [photo courtesy Richard Margolis]

Today Governor Andrew Cuomo announced that Home Leasing LLC will receive $3.6 million in funding provided by New York State Homes & Community Renewal for redevelopment of the Eastman Dental Dispensary in Rochester! The project will transform this State and National Register of Historic Places listed property into mixed-income and affordable housing units.
>>Click here for the full press release of the funding announcement 

Five to Revive Eastman

We are grateful and thrilled with this news, as the Dental Dispensary was one of our 2013 Five to Revive properties. We can’t wait to see this building restored to its former glory!

>>Click here to learn more about the Eastman Dental Dispensary

Reconnect Rochester wants to know: what could you do with a bus shelter?

Photo Courtesy Rick Urwin

Following the completion of the new RTS Transit Center, the bus shelters along Main Street will no longer be needed to provide shelter for passengers, and these retro beauties could be scraped. But we, citizens of Rochester, could change their fate!

Photo Courtesy Sharon Drummond

Reconnect Rochester has partnered with RGRTA and the City to solicit serious proposals for new uses for the former shelters;

Whatever your idea, write it up, include a drawing or two, and send it to info@reconnectrochester.org along with your contact information and a brief explanation.

Proposals should include:
• your name(s)
• your business or organization name
• contact information
• which shelter(s) you would like to use
• what purpose you would use the shelter for
• when you could start using it
• the length of time you’d use it for
• any other relevant details
• and any illustrations or drawings that might help explain your idea

Proposals will be reviewed by the City and then a meeting will be set up to discuss.

Even if you lack in the artistic department, they want your written idea anyway!

Read more about the shelters and see some ideas on Reconnect Rochester.

Agreeing with many of the comments already posted, a coffee kiosk could be an excellent new use. Here’s an inspiration from my vacation in Burlington, VT last summer.

bluebird coffee

This is such an exciting project to get the community inovlved in place making decisions, what would you do with a shelter?

Submit your ideas to info@reconnectrochester.org now. We can’t wait to see what Rochester comes up with!

Young Urban Preservationists Launch Party

Introducing the Young Urban Preservationists! We are a new group of youngish folks interested in preservation and community revitalization. We come from various walks of life and various professions—lawyers, planners, doctors, veterinarians, architects, writers, artists—but we all have one thing in common: we care about our communities and we believe our historic resources play an important role in any community’s revitalization.

What does “young” mean? Whatever you want it to! We’re targeting those oft-maligned by the media “millenials” (aged 20 to about 40) but, more importantly, we want to connect with like-minded people who are invested in their communities and are young at heart.

Our kickoff event is at Black Button Distilling on Friday, March 28th. We’ll treat you to tours of the newly rehabbed historic space and some light hors d’oeuvres. Tastings of your choice of beer, wine, or liquor will be available for $5. Additional tastings for 50 cents.

Space is limited so reserve your spot now!
Eventbrite - Introducing The Landmark Society's Young Urban Preservationists!

#NYPresConf Session of the Week

The 2014 Statewide Preservation Conference theme is: FILL IN THE BLANK: Defining Preservation, A New York Statewide Conference. Join us in Rochester as we seek to expand the traditional definitions of preservation and to reach new audiences by challenging some of the common misconceptions about the field. We want to know what preservation means to you and what it could mean to others who are working to better their communities. So, join us in April to help Fill in the Blank.

Leading up to the Conference we’re featuring a Session of the Week to highlight one of our many sessions that are helping to broaden the definition of the field of preservation.

In celebration of the launch of our Young Urban Preservationists (YUP) group this week we are featuring a session from some fellow YUPs- Dana Saylor-Furman, Old Time Roots, Meagan Baco, HistPres.com and Benjamin Woelk- Co-Producer/Director of Slow Road Travel and their presentation Sneaky Preservation: Making Advocates through Emotional Experiences with Place.

Photo courtesy of John Carocci

Photo courtesy of John Carocci

Too often, preservationists face an uphill battle against unsympathetic government, new build-centric developers, and large organizations that don’t understand how historic buildings can fit into their portfolio of projects. What this requires is an engaged public, ready willing and able to stand firm for what is right and economically beneficial. However, if we can’t get people off their couch and out into the real world (Facebook slacktivism doesn’t count!), how can we make change?

Christa Glennie Seychew for Buffalo Spree Magazine

Christa Glennie Seychew for Buffalo Spree Magazine

This presentation will include success stories in engaging people in place through “sneaky preservation.” Much of the talk is inspired by lead presenter Dana Saylor’s experience as Event Planner for CITY of NIGHT at Buffalo’s grain elevators, where she realized the potential to change people’s mind about place by giving them an emotional or sentimental experience-based connection.

2014 City of Night event banner designed by Jon Furman

2014 City of Night event banner designed by Jon Furman

In Dana’s words:

Photo courtesy Dana Saylor-Furman

Photo courtesy Dana Saylor-Furman

I have learned a great deal about preservation through trying to save a building (that was ultimately demolished) and then, thoroughly demoralized, by avoiding preservation (by throwing a giant art party at Buffalo’s historic grain elevators). It was this avoidance that brought me full circle- to realize that my event, CITY of NIGHT, as it enters its third year, has transformed people and place, which is exactly the point of preservation, and good urbanism. Today, the relevance of the preservation movement is at stake; we must better learn how it can engage communities in new ways. This can be done by observing the successful work of people in cities, towns and rural areas, no matter how it is branded, and applying their lessons to what we all do.

This session is perfect for anyone with enthusiasm and passion for their community and its historic resources. Be prepared to discover outside-the-box ideas and inspiration for sharing your love of preservation and raising awareness throughout your community!

>>Click here to register now!

>>Click here to learn about other exciting session offerings.

>>Click here to read up on our other #NYPresConf sessions of the week.

Feeling social? Stay up to date on Conference happenings and share your thoughts using the hashtag #NYPresConf on Facebook and Twitter.

twitter-70 facebook-70

#NYPresConf Session of the Week

The 2014 Statewide Preservation Conference theme is: FILL IN THE BLANK: Defining Preservation, A New York Statewide Conference. Join us in Rochester as we seek to expand the traditional definitions of preservation and to reach new audiences by challenging some of the common misconceptions about the field. We want to know what preservation means to you and what it could mean to others who are working to better their communities. So, join us in April to help Fill in the Blank.

Leading up to the Conference we’re featuring a Session of the Week to highlight one of our many sessions that are helping to broaden the definition of the field of preservation.

This week we’re featuring a brand new addition to the Preservation Conference for 2014; Saturday Field Sessions! Now get more great speakers for one price, plus exclusive tour opportunities. If you can’t join us for the Conference on Friday April 25th, you can still purchase a Saturday only ticket for only $45, which includes your choice of Field Sessions and our esteemed Breakfast Speaker, Ed McMahon on The Dollars and Sense of Preserving Community Character.

Renowned author and authority on sustainable development, Ed McMahon, will describe how communities can protect their most valuable assets—the vibrant downtowns, historic buildings, landscapes, and viewsheds that contribute to the historic character that attracts visitors, residents, and investors alike. The “Dollars and Sense of Preserving Community Character” will address downtowns and the transformation of the strip, and include how communities can grow without destroying their unique character. His talk will touch on historic preservation, new design, green space, community gateways and how small towns can be successful in a rapidly changing world.

After breakfast it’s time to head out into the city for your chosen field sessions. Here’s a taste of what you could experience firsthand!

Embracing Mid-Century Modern – Adaptive Re-Use of a 1960s Downtown Commercial Building, with Bero Architecture’s Katie Eggers Comeau and John Page
This session is a case study highlighting the successful adaptive reuse of the Central Trust Building.

Photo Credit Bero Architecture, PLLC

The project began with a long-vacant office/bank building and a development team with a vision of rehabilitating it using rehabilitation tax credits – despite the fact that SHPO was initially not convinced this unassuming Mid-Century Modern building was eligible for the National Register.

44 Exchange apt 502 living area overview

Photo Credit Bero Architecture, PLLC

Participants will tour the public spaces and a private apartment as the presenters describe how the development team, architects, and SHPO worked together to find solutions to ensure successful completion of the project.

Creating Sustainable Identity: The GardenAerial Project, with Michael A. Philipson, Benjamin Woelk, Maranne McDade Clay of Friends of the GardenAerial, and Christopher Brandt of Bero Architecture, PLLC
The city of Rochester is at a crossroads. The old positioning of the city is based on outmoded models of large corporate entities determining future paths. New positioning will require a re-thinking of Rochester itself and how we might get there through a change in perspective.

Photo Credit Friends of the GardenAerial

Photo Credit Friends of the GardenAerial

Friends of the GardenAerial (FoGA) will detail the varied work involved in the early stage implementation of the envisioning, fundraising, preservation, and development of partnerships that have led to the Friends of the GardenAerial’s early success in reclaiming public use and access of the High Falls Heritage Area, an urban historic cultural landscape in downtown Rochester, New York.

Planning the Future of a Historic Landscape: The Master Plan for Genesee Valley Park West, with Zakery D. Steele of Bayer Landscape Architecture, PLLC and Katie Eggers Comeau of Bero Architecture, PLLC
Frederick Law Olmsted declared the land that would become Genesee Valley Park an “almost ideal” pastoral park site – yet the factors that made the land appealing also made it a desirable location for later incompatible development.

Genesee Valley Park West Master Plan

This session will present the master plan process currently underway in Genesee Valley Park West as a case study in balancing historic integrity with modern needs of a regional-scale recreation park.

Genesee Valley Park West Master Plan

The case study provides an example of how Olmsted’s legacy is faring in present-day Rochester, and how Olmsted’s broad-minded principles can continue to provide inspiration in addressing today’s challenges.

Case Study: How to Create and Develop a Historic Building, with Peter R. Wehner and Christopher Montante of Passero Associates, and preservation consultant, Saralinda Hooker
This session will demonstrate how to take an old building and create a historically correct development project.  The Bridge Square project will be used as an example project and will review the process and lessons learned.

Photo Courtesy Don Corcoran Photography

Photo Courtesy Don Corcoran Photography

Bridge Square is an urban redevelopment project into a mixed use commercial building.  Issues discussed and topics covered will include: finding the right development mix; how to sensitively design a historic rehab project; hiring the right consultants; the SHPO approval process; tax credit financing options; dealing with IDA’s; and NYSERDA rebates and dealing with the consolidated funding application. Best of all, participants will enjoy a behind-the-scenes tour of this unique and exciting rehab project in downtown Rochester.

A Slice of the Wedge: Revitalizing Rochester’s South Wedge Neighborhood, with Robert Boyd
This session will literally walk participants through the revitalization of Rochester’s eclectic South Wedge neighborhood.

Rochester_SouthAve_03-17-2011_10Participants will see firsthand how streetscape improvements, public art, historic rehab, sensitive modern infill, the investment of local businesses, and the involvement of an active and engaged citizenry, have combined to fuel the recent and ongoing revitalization of one of Rochester’s most sought-after neighborhoods. Participants will also see how these elements have created a unique sense of place and identify for the South Wedge, making it an appealing and economically viable neighborhood.

We hope you can join us on Saturday April 25, especially if you are not able to attend the full Conference on Friday, for this exciting day of speakers and field sessions!

>>Click here to register now!

>>Click here to learn about other exciting session offerings.

Feeling social? Stay up to date on Conference happenings and share your thoughts using the hashtag #NYPresConf on Facebook and Twitter.

twitter-70 facebook-70

#NYPresConf Session of the Week

One of the primary goals of the 2014 Conference is to expand the traditional definitions of preservation and to reach new audiences by challenging some of the common misconceptions about the field. We also want to continue to engage new audiences who have a latent interest in preservation and revitalization but who may not identify themselves as “preservationists” per se. We want to know what preservation means to you and what it could mean to others who are working to better their communities. Leading up to the Conference we’re featuring a Session of the Week to highlight one of our many sessions that are helping to broaden the definition of the field of preservation.

This week’s featured session is Promote-Sustain-Preserve Our Regional Economy One Main Street At A Time.

The session will be led by:
WECA_NoAdress_Sml1309443091

389743_590148827668453_130623417_nRoxanne Kise has over thirty years of diverse experience in program development, promotion, communication, volunteer coordination, and municipal leadership that allows her to bring an outside of the box look at community development.

For the past two and half years, she has served as the Western Erie Canal Alliance Main Street Regional Coordinator/ Executive Director.  There she had developed coalitions and new partnerships that will enable Western Erie Canal Alliance to move Main Streets in the Western Erie Canal Heritage Corridor and the surrounding communities on a path to economic and cultural prosperity and sustainability.

Roxanne is a graduate of SUNY Morrisville.

Beth Kravetz has over 12 years of experience in the marketing and communication field.  She currently operates as a freelance marketing professional assisting her clients with their marketing strategy, branding, public relations and social media initiatives.  She also serves on the Board of Directors for Habitat for Humanity of Ontario County.

Ms. Kravetz is the project manager for the Western Erie Canal Alliance, assisting the Board of Directors and Main Street Executive Directors with the development and execution of their marketing plan that promotes the organization’s position as a conduit and partner to regional communities.

She received her B.A. from St. John Fisher College and her M.A. from the University of Phoenix.

lockport main streetHeather Peck is the program manager for Lockport Main St, Inc. – a not-for-profit agency that has been charged with promoting the city of Lockport, attracting new businesses to its downtown, and providing support to existing businesses.

A former college administrator and Red Cross official, Ms. Peck brings experience from both the not-for-profit and private sectors to the organization.  Previously serving as director of public relations and fund development for the Utica, N.Y. Chapter of the American Red Cross, Ms. Peck oversaw communications operations during relief efforts in Alabama and the Florida panhandle following Hurricanes Katrina and Rita.  She later administered a concurrent-enrollment program providing college-level classes to high school students in more than 20 school districts in Upstate New York.

She holds a master’s degree in communication from the University of Colorado, and completed her undergraduate studies at SUNY Binghamton.

albionKatelin Olson- The former Executive Director of the  Albion Main Street Alliance (2009-2013), Katelin is a historic preservationist focused on partnering building owners with economic development resources.  Katelin has a M.A. in Historic Preservation Planning from Cornell University, and is currently pursuing a Ph.D. at Cornell in the Department of City and Regional Planning.

lyonsmainstreetprogramJoan Delaro joined the Lyons Main Street Program, Inc. in July, 2013 as Program Manager.  Prior to this position Joan worked as Project Manager for the Western Erie Canal Alliance.  She visited the communities along the Erie Canal through the counties of Wayne, Monroe, Orleans, Niagara and Erie. Along with enjoying the small canal villages Joan gained knowledge of the historic communities, their value to our modern life and preservation of our heritage.  This position gave her experience with the National Trust Main Street Program ™.  With a background in tourism, Joan understands the importance of preservation and promotion of the whole community. As owner of Glacier Lakes Tours, a receptive tour company for the Finger Lakes Region, she leaned the ups and downs of a small business.  Joan’s experience in the business community has given her a personal insight into running a business and how important community involvement and promotion needs to be.

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Main Street in Albion, NY

Western Erie Canal Alliance (WECA) recognizes ongoing Main Street and Community Development as a building block in the preservation of New York State’s unique historic landscape.

A boat on the Erie Canal in Clyde, NY.

A boat on the Erie Canal in Clyde, NY.

Healthy communities revolve around healthy main streets and encourage preservation of their historic assets as an integral part of their economic development.

The Palace Theatre, Lockport, NY

WECA will give an overview of key strategies for communities to develop healthy Main Streets through historic preservation/revitalization, grass roots organization and participation, progressive economic sustainability and strategic regional and community marketing.

The Erie Canal sets New York State, especially Western New York, apart with its unique history and geographic footprint. It is a resource that is helping to redefine preservation and serves as an enormous catalyst for revitalization. This session would be great for municipal leaders of all communities (not just Canal towns!), small business owners, civic activists, or tourism professionals.

>>Click here to register for the Conference now at special early bird pricing until April 1st!

>>Click here to learn about other exciting session offerings.

Feeling social? Stay up to date on Conference happenings and share your thoughts using the hashtag #NYPresConf on Facebook and Twitter.

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